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Global lubricant icon, Castrol for many years has charged ASONE Marketing with developing its corporate suites and activation programs to support its motorsport activities. Castrol brings major customers and their staff, business partners and prize winners to events in what becomes more than just a day at the races. The experience – which begins the week before the event when attendees receive their welcome pack – includes being taken into the inner sanctum of race teams, meeting drivers and event organisers opening up exclusive behind the scenes tours providing money can’t buy experiences. After the event, each guest receives printed photographs to commemorate, what is for many, a once-in-a-lifetime experience. Castrol has become the leader of these experiences in Australia under the guidance of ASONE Marketing.