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Australia’s round of the FIA World Rally Championship was the pinnacle of the annual sporting calendar on New South Wales’ mid-North Coast. Held in the seaside town of Coffs Harbour, ASONE Marketing created the ‘Adrenaline Club’ for the Rally organisers. Adrenaline Club was the Corporate Hospitality platform for the Super Special Stage – the built-for-television, sponsors and live spectators event held in the centre of town. Drivers, including Australia’s Chris Atkinson, were regular visitors to give guests an insight to the World Rally Championship.